Stay Tuned,
NBC News
I led editorial and strategy at NBC’s flagship Gen Z news brand, overseeing content across social with a particular focus on YouTube. I managed and mentored a high-performing team of producers and journalists while launching original franchises, special projects and award-winning election coverage, including a cross-platform initiative on young voters that featured multiple national surveys.
Highlights:
Oversaw editorial strategy for daily news coverage and major global events, including the 2024 U.S. presidential election, the Summer Olympics, and unfolding international crises in Gaza and Ukraine — ensuring relevance, accuracy and resonance with Gen Z audiences
Drove a 38% increase in YouTube subscribers and an 18% boost in engagement, marking the highest sustained growth period in the channel’s history
Led creative and strategic initiatives that more than doubled viewership on priority videos, transforming performance benchmarks and redefining success metrics
Achieved a 3x increase in video views by leveraging YouTube’s Community tab as a high-impact distribution and engagement tool — previously underutilized by the brand
Harnessed real-time analytics and cross-functional collaboration with audience development to identify high-opportunity topics, optimize content strategy and increase viewer retention across platforms